INSANE with Samsøe Samsøe & Sokól Vodka: The Release

For the release of her new single INSANE, Julia Rebière invited guests into an intimate evening where music, visual storytelling and conversation came together as one cohesive experience. Produced by 25th Hour Agency at Contra in Amsterdam, the night marked the beginning of a new artistic chapter, balancing performance with presence in a warm, atmospheric setting shaped by deep reds, soft textures and refined scenography.

At the center of the evening was Julia’s live performance, offering a first glimpse into her evolving sound, followed by an in-depth conversation with Shaquille Shaniqua Joy. Together, they explored the story behind the music, the visual world created alongside 50mm, and the transition into her new identity. A carefully curated audience of creatives and tastemakers moved through the space with intention, closing the night with a DJ set by Zoë Janice.

In collaboration with Samsøe Samsøe and supported by Sokol Vodka, the experience seamlessly merged fashion, music and culture through subtle yet intentional brand integration. Through scenography, programming and audience curation, INSANE became more than a release, it was a lived introduction to a new world.