New Balance Street Classics
For the New Balance Street Classics campaign, we joined forces with a talented creative team and the Magnesium Athletes collective to bring a fresh perspective to an established footwear icon. A project where sport, style and community naturally came together.
At 25th Hour Agency, our contribution focused on creative collaboration and talent representation. We helped connect the campaign with talent from our network, including Joey Smit, Taylor Martinez and our founder Jeremy Herkul, who also stepped in front of the camera. Alongside them, photographer Kwabena Sekyi Appiah-nti, also part of the Magnesium Athletes collective, brought his own visual perspective to the campaign.
Working alongside the creative team, we helped bring together people who share a genuine connection to the culture surrounding the campaign. For us, that is what makes collaborations like these meaningful. Not simply placing talent in front of a camera, but creating opportunities for people within our community to contribute to projects that reflect the culture they are part of.
The result is a campaign shaped by the people behind it, their individual perspectives and a shared appreciation for movement, identity and personal style.
