‘TIME DOESN’T SLEEP’ for G-SHOCK
Launched during Amsterdam Dance Event, Time Doesn’t Sleep moves from the streets of Paris to the canals of Amsterdam, capturing the rhythm of two cities beating in unison. The film follows a collective of creators, tastemakers, and night figures navigating spaces where sound, culture, and movement never pause.
At the heart of the story is the G-SHOCK DW-5600UBB-1—a symbol of precision and endurance for those who live on their own time. The campaign blends the raw pulse of nightlife with the craftsmanship and spirit that define G-SHOCK, resulting in a cinematic narrative built on identity, resilience, and cultural expression.
Alongside the film, the project extends into a photography series that expands the visual world of Time Doesn’t Sleep, offering a deeper look into the people, energy, and environments that shaped the campaign.
