SUMMER IN THE CITY II with PUMA

Aa Magazine brought Summer in the City back for its second edition, this time teaming up with 25th Hour Agency, who introduced Puma as brand partner and elevated the production and PR. The evening opened with a relaxed dinner before unfolding into a full, high-energy summer party that carried the season to its final peak.

As guests arrived, the atmosphere sharpened into a warm, unrestrained mix of movement and connection. The Puma Speedcat Ballerina & Speedcat stood out throughout the night: their sleek, racing-inspired silhouette appeared across the room, setting the pace with a sense of speed, agility and attitude. It became the look that matched the rhythm of the crowd and the momentum of the event.

What emerged was a seamless blend of style, music and community—a late-summer celebration shaped by Puma’s fast and fluid spirit. Summer in the City II closed the season exactly as it should be: warm, wild and unforgettable.

PR
Event Production
Marketing