Creativity Needs Routine w/ SMEG
Creativity is often associated with spontaneity, yet behind every creative process lies a certain need for structure.
Together with SMEG, we explored the quiet significance of everyday rituals through an intimate, editorial portrait of 25th Hour Agency founder Jeremy Herkul.
A personal reflection on slowing down, finding clarity in the ordinary and creating space for new perspectives. A reminder that sometimes, the most meaningful ideas emerge when we stop chasing them.
Video & Direction: Jordan Daniel
Concept & Creative Direction: Jeremy Herkul